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Market Intelligence Strategy Centre


About MISC

MISC: MISC Evolves From the Former MINTEL (Aust) Pty Ltd

In its capacity as an expert industry analyst, the former MINTEL (Aust) Pty Ltd provided high level market and industry analysis to leading Australian and international companies. This extended over more than 80 markets in almost two decades of business operations. Its innovative and holistic research approach to market measurement saw it take a leading position with respect to industry research in Australia.

However, subscriber demands have increasingly brought to light the need for industry analysts like the former MINTEL (Aust) Pty Ltd to focus upon micro-market issues, where it is not always possible, using the broader holistic approach adopted by the former MINTEL (Aust) Pty Ltd. To maintain the independence of such industry research, while at the same time recognising subscriber demand for value-added consulting, MISC has evolved to operate as an independent consulting unit providing a high level of strategic research and advice.